Colorful, cuddly animals and soft are a few key words associated with the baby and children's clothing brand LipFish.

LipFish was started in 2004 by Jenny Boije, almost at the same time as she got her first son Max. Thanks to an enthusiastic response to a local market in Stockholm, she decided to start a small company, together with a Swedish agent and made a simple web page. With the help of this website and what a popular concept LipFish has quickly expanded.

LipFish is a Swedish design label with colorful and nice clothes and toys for babies, toddlers, infants and children up to four years. All articles of clothing of LipFish from 100% cotton and features cuddly animals whose parts are loose, this is nice to cuddle. Every summer and winter comes a new collection.